Safari Ltd is a family-owned business that has been making toys that teach since 1982. The company was started by Bernard Rubel and his wife Rosemarie to help promote conservation, and has now produced over 1000 animal models and accessories.
The company is currently run by the Rubels' grandson Alexandre and his wife Christina. Their young children, Ocean Ray, Wild, and Disco, inspire them to keep creating models that inspire and teach a new generation to love animals.
They've expanded their lines to include not only wildlife, but also horses, farm animals, sea life, dinosaurs, mythical animals, historical figures, and dragons. Since education is a big part of Safari's mission, their animals are sculpted and painted realistically for their pricepoint. Their models are made of durable, non-toxic, PBA-free vinyl, so they're rugged enough for play, as well as beautiful enough for display.